Marketing that makes people stop, look & care.

Yes — I'm Likita, a performance marketing specialist based in Mumbai, Maharashtra. I work with Mumbai brands and founders in person or online, and remotely with clients across India, the UAE, Asia and Europe.

It depends on the scope and channels. Project-based for a single campaign, audit or landing page; monthly retainer for ongoing Google Ads, Meta Ads and SEO. Tell me your goals and ad budget and I'll send a tailored quote — no minimum lock-in.

The person you brief is the person running your campaigns. Senior-level thinking, faster turnarounds, direct communication, no agency layers — which tends to matter most for startups, D2C brands and lean teams.

Performance marketing, mostly — Google Ads, Meta Ads, YouTube Ads, SEO, landing pages and campaign strategy. The kind of work that answers to a number.

I've worked across real estate, FMCG, education, beauty, hospitality, automobile, electronics, and agro pharma industries, and I'm comfortable adapting strategy for both early-stage startups and established brands.

Yes, I enjoy working with businesses at any stage — from startups building their first funnel to established brands optimizing existing campaigns.

Pricing depends on project scope — I offer both project-based and retainer options. Reach out with your requirements and I'll share a tailored quote.

I begin with a discovery call to understand your goals, audience, and current performance, followed by a strategy proposal, campaign setup, and ongoing optimization based on data.

Most campaigns show early signals within 2-4 weeks, with meaningful, optimized results typically visible by 6-8 weeks as data accumulates and targeting is refined.

This varies by project — happy to discuss what makes sense for your budget and goals on a call.

I track KPIs like CTR, CPA, ROAS, and conversion rate, and provide regular performance reports with clear insights and next steps — not just raw numbers.

I work with Meta Ads Manager, Google Analytics, SEMrush, YouTube Ads, and AI tools like ChatGPT to streamline strategy and execution — see my Marketing Toolkit section above for the full list.

Yes — I'm currently open to freelance projects, collaborations, and full-time roles. Let's talk about what works best for your needs.

Yes, I work remotely with clients across different time zones and locations.

You can reach out via the contact form on this site or email me directly at digitalebylikita@gmail.com — I typically respond within 24 hours.